Federal government creates new rules and limits betting advertising.
The federal government published, this Friday (July 10th), in an extra edition of the Official Gazette of the Union (DOU), Interministerial Ordinance MF/SECOM/MJSP No. 73, of July 10, 2026, which regulates the rules for advertising, communication and marketing of fixed-odds sports betting in the country. The document came into effect on the date of its publication.
The regulation was jointly signed by the Ministers of Finance, the Secretariat of Social Communication of the Presidency of the Republic, and Justice and Public Security. It establishes obligations for betting operators, producers, distributors, sponsors, and media outlets that disseminate or promote advertising content related to betting. betsin addition to defining practices considered abusive, deceptive, or fraudulent in the sector.
Advertising prohibited.
The ordinance lists categories of advertisements that are expressly prohibited. Advertising actions that do not meet the following criteria are forbidden:
⇒ promote or display brands, logos, social media profiles, or any distinctive sign of operators not authorized by the government;
⇒ contain exclusive links promotional codes or mechanisms that direct the user to operator channels without authorization;
⇒ display winning bets, including those with prizes in real currency;
They may issue predictions, strategies, or analyses about sporting events that could induce betting in a particular market, when disseminated in close contextual proximity to editorial content.
Also prohibited are advertisements that present gambling as a source of income, investment, solution to financial problems, or a means of recovering past losses. Equally forbidden are those that suggest easy money, encourage excessive gambling, or contain urgent calls to action for the gambler. Advertising with false information about the odds of winning is also prohibited.
Protection of children and adolescents
The regulation considers all gambling advertising directed, directly or indirectly, at children and adolescents to be abusive. The text prohibits advertisements that include the image or participation of minors under 18 years of age, that associate gambling with cultural activities of the children's and youth public, or that are broadcast in educational establishments and medical and psychological care facilities.
App stores and operating systems are required to prevent the availability of apps From betting to accounts belonging to children and teenagers. Social networks must block minors' access to advertising content in this sector, according to article 24 of Law No. 15.211, of November 27, 2025.
Verification and transparency
Before broadcasting any betting advertisement, individuals or legal entities involved in the advertising chain must verify whether the advertiser is authorized by the Ministry of Finance or the competent state or Federal District agency. This verification should be done using the official list of authorized operators, maintained and updated by the Secretariat of Prizes and Betting.
The regulation also requires that advertisers keep the advertiser's identification and the authorization number clearly and accessibly visible on their interface. For registration, it is mandatory to obtain and store the advertiser's name or company name, CNPJ (Brazilian tax ID), and authorization number.
Inspection and sanctions
The enforcement of this regulation falls under the purview of the National Consumer Secretariat, in conjunction with the National Consumer Protection System, based on the Consumer Protection Code (Law No. 8.078 of 1990). The Prizes and Betting Secretariat operates in a parallel and independent manner, pursuant to Law No. 14.790 of December 29, 2023.
In the event of an infraction, the Secretariat of Social Communication may initiate administrative proceedings to assess the suspension or cancellation of the offender's registration in the National Registry of Advertising Media Agents (Midiacad), guaranteeing the right to a fair hearing, full defense, and a reasoned decision.
Summary of the AI of Interministerial Decree MF/SECOM/MJSP No. 73/2026
Object: It regulates the advertising, communication, marketing and offering of fixed-odds betting, establishing cooperation between the Secretariat of Prizes and Betting (Ministry of Finance), the National Consumer Secretariat and the National Secretariat of Digital Rights (Ministry of Justice).
Main points:
- Who submits to the norm
Betting operators and any individual/legal entity that produces, promotes, sponsors, disseminates, transmits or boosts advertising for fixed-odds betting.
- Required principles
Responsible gaming, transparency, good faith, protection of children/adolescents and vulnerable individuals, protection of personal data and mental/financial health.
- Prohibited practices (abusive/deceptive advertising)
⇒ Promoting unauthorized operators (name, brand, links, promotional codes, etc.);
⇒ To provide betting tips/predictions related to sports editorial content;
Display winning bets;
⇒ Suggesting "easy money" or associating gambling with personal/social success, including with celebrities;
⇒ Presenting betting as a source of income, investment, or financial solution;
⇒ Encouraging excessive betting or a sense of urgency to act;
⇒ Disseminating false information about probabilities or the influence of skill on the outcome;
⇒ To associate gambling with illegal, discriminatory, sexualized conduct or conduct offensive to cultural traditions;
⇒ Targeting advertising at children and adolescents (including in schools, clinics, or content appealing to minors).
⇒ There is one exception: incidental retransmission of brands/sponsorships in the context of sporting events abroad does not generate liability, provided there is no intentional commercial highlighting or exploitation.
- Prior verification and transparency
Before running advertisements, those promoting advertising must verify that the advertiser is an authorized operator (via the official list from the Prizes and Betting Secretariat), maintaining a CNPJ registration and authorization number, and clearly displaying this identification on the interface.
- Protection of minors
App stores and operating systems should prevent children's/teenagers' accounts from accessing gambling apps or apps that lack age verification; social media platforms should prevent these accounts from receiving gambling advertisements.
- Inspection
⇒ The National Consumer Secretariat oversees the Consumer Protection Code (Law 8.078/1990);
⇒ The Prizes and Betting Secretariat oversees operations under Law 14.790/2023;
⇒ The two operate autonomously and independently, exchanging information;
⇒ Infractions may lead to the suspension/cancellation of the offender's registration in Midiacad (National Registry of Advertising Media Agents), with the right to a fair hearing and full defense guaranteed.
- Validity
It comes into effect on the date of publication (July 10, 2026).
Interministerial Decree MF-SECOM-MJSP No. 73, of July 10, 2026
