Imagine Live and Ana Gaming form a partnership to expand premium live casino in the regulated Brazilian market.
Imagine Live, an award-winning live casino provider, has announced a strategic partnership with Ana Gaming, a Brazilian gaming and betting holding company operating in Brazil's regulated market. The collaboration marks a step forward in Imagine Live's growth strategy in Latin America and Ana Gaming's commitment to delivering entertainment experiences in a regulated environment, strengthening the position of both companies.
Under the terms of the partnership, Ana Gaming has integrated Imagine Live's extensive portfolio of live casino content across its brands, including 7K Bet, Casino Bet, and Vera Bet. Players will have access to a diverse selection of live dealer games, game show experiences, and dedicated tables designed to meet the growing expectations of the Brazilian audience.
This collaboration comes at a crucial time for the regulated gaming industry in Brazil. Ana Gaming, already established under the federal licensing framework, strengthens its position by integrating into Imagine Live's portfolio, combining regulatory compliance, expertise in localized marketing, and an engaged gaming community.
For Imagine Live, the partnership further strengthens its presence in Latin America and aligns with the company's strategy of collaborating with ambitious and visionary operators who prioritize the player experience, Responsible Gaming, and long-term sustainable growth.
Nadiya Attard, CCO of the Imagine Live Group, emphasizes the importance of the Brazilian market and the choice of Ana Gaming as a strategic partner. “Brazil continues to be one of the most exciting regulated markets in the global gaming industry, and we are thrilled to partner with Ana Gaming as they continue their impressive growth journey. Their deep understanding of the local market, strong brand portfolio, and commitment to responsible gaming make them the ideal partner for Imagine Live. We look forward to delivering exceptional live casino experiences to their players and building a successful long-term relationship together.”
For Marco Tulio Oliveira, CEO of Ana Gaming, the partnership strengthens the holding company's entertainment offering. “The collaboration with Imagine Live complements our strategy of offering a robust entertainment portfolio that adheres to regulatory guidelines. Delivering high-quality live casino experiences to our players is central, and this partnership reflects our focus on innovation and security, which is fundamental in the regulated market,” he states.
The partnership reflects both companies' shared vision of delivering premium entertainment experiences while supporting the sustainable development of the regulated gaming sector in Brazil. By combining Ana Gaming's strong local market presence with Imagine Live's cutting-edge technology and live casino production capabilities, the collaboration will further drive growth and engagement across the Brazilian market.
About Imagine Live
Imagine Live is a next-generation live casino provider, delivering premium live dealer gaming and immersive game show experiences designed for modern operators. Launched in 2022, the company has rapidly expanded its global presence with over 150 tables in state-of-the-art studios in Armenia, Romania, and Spain, totaling over 18.000 m² of dedicated live casino space. Its content is available in 16 regulated markets, including the UK, Malta, Sweden, Romania, Belgium, Greece, Ontario, and Brazil.
Imagine Live combines cutting-edge production technology with world-class human talent to consistently deliver high-performance live casino content. Its platform supports multiple languages, including English, Spanish, Greek, Romanian, Brazilian Portuguese, and many others, ensuring that players in regulated markets enjoy a localized and seamless experience. Licensed by the UKGC, MGA, ONJN, HGC, and several other regulatory authorities, Imagine Live offers scalable, compliant, and fully customizable solutions that help operators compete and win in today's market.
