The capitalization market grew 17,25% in the first half of 2022.
Capitalization bonds continue to grow by double digits, registering a 17,25% increase in the first half of 2022 compared to the previous year. This positive result led the sector to reach R$ 13,56 billion in revenue in June, according to data from the Superintendence of Private Insurance (Susep).
Capitalization bonds have proven versatile and adaptable to the needs of the end consumer, encouraging financial discipline, offering cash prizes, and the opportunity to donate to philanthropic entities. A total of R$ 10,65 billion was generated from raffles and redemptions. Of this, R$ 9,92 billion (+3,8%) came from redemptions and R$ 733 million (+15,7%) from raffles, reaching the market in the form of investments and consumption up to June of this year.
According to Marcio Coutinho, interim president of FenaCap, another sign of the sector's financial robustness is its technical reserves: “We recorded an increase of 6,2% to the highest level in history: R$ 34,7 billion. Another point that reveals the attractiveness of the bonds is linked to the number of assets. Today, the bond is the second most well-known financial instrument, behind only savings accounts. There are more than 11 billion active bonds throughout Brazil.”
In addition to growing in total quantity, revenues increased in all regions and states of Brazil. By region, the Northeast showed the highest growth (28%), followed by the North (26%), the Central-West (22%), the South (16%), and the Southeast (15%). All states, plus the Federal District, experienced double-digit growth in the first six months of 2022 compared to the same period last year.
“This is good news, and we continue with the challenge of rejuvenating our customer base and further strengthening our relationship to attract more Capitalization enthusiasts. But we understand that improving our customer engagement mechanisms and offering more agile and comprehensive solutions will be crucial for the market's sustainability. There is a prosperous path ahead; we remain resilient and optimistic,” analyzes Marcio Coutinho.
As for customers, they continue to contribute to the growth of the most traditional categories, which generated R$ 9,9 billion. These were followed by Prize-Linked Philanthropy (R$ 1,58 billion); Guarantee Instruments (R$ 1,5 billion); Incentives (R$ 427 million); and Popular (R$ 183 million).
The "Philanthropy with Prizes" program registered a growth of 15,5% compared to the same period in 2021, totaling R$ 1,58 billion. As a result, the volume of resources directed to philanthropic organizations reached R$ 720 million, 24,7% higher than the amount disbursed in 2021.
For the second half of the year, Fenacap expects that Capitalization will continue to gain ground in the daily lives of Brazilians, fulfilling its mission of being an important tool for financial discipline, generating a reserve of value, and motivating product holders to participate in raffles. ( Fenacap )
