Palmeiras and Esportes da Sorte launch campaign in support of women's football.
Palmeiras and Esportes da Sorte released this Friday (8), on their social networks, a very special video that featured the Palmeiras women's team. In honor of International Women's Day, the video recorded at the Training Center in the city of Vinhedo (SP), had the motto that “supporting women is more than saying nice words on a commemorative day, it's action!”.
“It was a very special moment for us, where we could see up close the entire process and construction of this campaign with so many people involved in making it happen. The quality with which each scene and each second of video was made was meticulously thought out. Everything was done to convey what we actually experience in our daily lives. Actions like this are very important for women's football and for us women. To feel the appreciation of our work and the recognition of our struggle happening, to give us a voice and to be able to transmit this message with immense quality,” said Pati Maldaner, Palmeiras defender.
With their debut in the Brazilian Women's Championship approaching, scheduled for the 15th against Flamengo, the Palmeiras team has secured the largest main sponsorship deal in the category in South America, through this partnership with the country's leading sports betting platform.
“It is essential to support women's sports with actions, with practice, and not just theory, or remembrance on commemorative days. We are very happy not only to be a brand printed on the Palmeiras jersey, but to be great partners of women's football at Palmeiras,” highlights Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte.
“I thought it was incredible how they handled everything, making sure it happened in the best possible way. The way they treated us was remarkable, and especially the affection and care they showed us. Giving space to us women and to the sport is very significant. This visibility is crucial, showing how much we are growing. With the team they brought, it felt like a movie production. I felt like an actress at times, and I can only thank them for their care,” commented Fe Palermo, right-back for Palmeiras.
Palmeiras announced Esportes da Sorte as its main sponsor for women's football on January 17th of this year. The agreement also includes activations at men's team matches, such as LED boards and backdrops at all home games.
About Sports of Luck
Esportes da Sorte, honoring its slogan "it's much more than just betting," is increasingly present in various sectors. In football, it sponsors major Brazilian clubs such as Palmeiras, Grêmio, Athletico, Bahia, among others. Also in the sports world, it has a partnership with X1 Brazil Combate, the largest one-on-one event in Brazil. In the entertainment sector, the company has ties to leading influencers such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca, Michel Teló, and others. In the concert and event market, the brand also has a strong presence in the largest and most important projects.
During Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with the Recife Carnival, being present at these two major events for the second consecutive year. Also during the Carnival period, the company had a presence in the main Carnival venues in Brazil. In Rio de Janeiro, highlights included sponsorship of the Cordão da Bola Preta bloco and the Salgueiro and Grande Rio samba schools. In Salvador, the blocos of Ivete Sangalo and Cláudia Leitte also featured the brand. Still within the entertainment sector, the company was present last year and is participating in another edition of BBB, in addition to having a strong partnership with CazéTV.
