PlayBet debuts in the iGaming market and announces Wesley Safadão as the brand's representative.

PlayBet, the new brand from C3B Gaming Group, has debuted in the Brazilian iGaming market with a major announcement: singer Wesley Safadão as the first representative of the online gaming and sports betting platform.

“I am sure that this is just the beginning of a solid and successful partnership. I have always had a very close relationship with the Northeast and I believe that PlayBet is here to further strengthen this relationship, offering entertainment, innovation and security. It is an honor to be the first artist of the brand and to participate from the beginning of this story, which will surely conquer Brazil,” highlighted singer Wesley Safadão.

The platform brings together the leading online casino providers, with games ranging from slots to roulette and crash games, as well as super odds for major sporting events.

The brand enters the market focused on delivering differentiated experiences for players, strengthening C3B Gaming Group's commitment to uniting innovation, entertainment, and trust. Right from its debut, PlayBet already presents a series of competitive advantages, such as:

⇒ Free spins and extra spins on selected titles;

⇒ Advance payment in major soccer leagues and the NBA, according to the terms and conditions of the promotion;

⇒ A friend referral program that rewards users who invite new players.

These advantages reinforce the site's positioning in offering not only games and odds, but also benefits that enhance interaction and community engagement.

“The launch of PlayBet is another important step in consolidating our group. MC Games has already become a benchmark in the sector, and now we are expanding with a brand that is born strong and connected to the expectations of the Brazilian public. Having Wesley Safadão as the brand representative only emphasizes our commitment to authenticity,” says Carlos Silva, president of C3B Gaming Group.

C3B Gaming Group

C3B Gaming Group operates in the iGaming market with the goal of strengthening and integrating the brands covered by the concession of the Pernambuco Lottery System, officially granted by the Ministry of Finance, through the Secretariat of Prizes and Bets, on January 1, 2025.

With this structure, the group consolidates its position as one of the main players in the segment, reaffirming its commitment to governance, transparency and efficiency, promoting the sustainable growth of its operations.