Similarweb: Audience of online betting sites grows 45,46% in the second quarter of 2024
In the second quarter of 2024, online betting platforms recorded an audience of 2.025 billion visits, representing a growth of 45,46% compared to the same period in 2023 (1.392 billion). Between April and June 2024, websites in the sector received 52.51 million unique users per month, an increase of 28,32% compared to the previous year.
Audience Size (2nd Quarter 2024): The following table presents the audience size metrics for the betting industry in Brazil, including the volume of unique users who accessed the sector's websites and engagement indicators such as total visits, average session duration, and pages viewed for the second quarter of 2024.
Source: Similarweb, desktop and mobile web data, April to June 2024, Brazil.
The data comes from an analysis developed by the digital intelligence and competitiveness platform Similarweb, and refers to the online performance of the top 100 websites in Brazil.
During this period, the platforms received an average of 12 visits per user, who visited six websites with an average visit duration of 3 minutes and 34 seconds.
Performance data for the online betting industry (Q2 2024)
Audience size
The chart below presents the audience size metrics for the betting industry in Brazil for the second quarter of 2023 versus 2024. 
Source: Similarweb, desktop and mobile web data, April to June 2024 vs. April to June 2023, Brazil.
Industry leaders in traffic and engagement.
In the ranking, which presents the websites with the highest volume of visits in the online betting industry, we observe which brands have the largest share of traffic in this sector, as well as the average volume of monthly visits, unique visitors, annual variation in the number of unique visitors, and the distribution of accesses by device.
Similar to the first quarter, Bet7k.com continues to lead in audience reach among platforms , with a growth of 238.23% during the period. The site reached 71.15 million monthly visitors, with 24,08 million unique visitors, representing 10,54% of the market share. Of this audience, 7,7% are on desktop and 92,3% on mobile.
In third place is Blaze ( blaze1.space ), which occupied the seventh and tenth positions in the previous quarter. The site reached 30.60 million monthly visitors, with 8,467 million unique visitors, representing 4,56% of the market share. Of this audience, 6,8% are on desktop and 93,2% on mobile.
In fourth place is BetNacional , which dropped one position compared to the first quarter, with a 32,28% reduction and 29.39 million monthly visits and 5.448 million unique visitors. The site has a 4,35% market share. Of this audience, 3,9% are on desktop and 96,1% on mobile.
The big news this quarter is EstrelaBet 's fifth-place ranking , with growth of 1.446,22%, 27.19 million monthly visits, and 11.96 million unique visitors. The site has a 4,03% market share. Of this audience, 7,5% are on desktop and 92,5% on mobile.
In sixth place is Betano , with 26,51 million monthly visits and a reduction of 37,28%, representing 8.341 million unique visitors, which corresponds to 3,93% of the market. Of this audience, 48,1% are on desktop and 51,9% on mobile.
In eighth place is Cassinopix.com , which did not appear in the list of the top 10 traffic sources in the previous quarter. The site received 21.95 million visits, with 9.126 million unique visitors, representing 3,25% of the market. Of this audience, 18,3% are on desktop and 81,7% on mobile.
In ninth place is Bet365 (in the first quarter it was fourth) with 19.97 million monthly visits and 3.599 million unique visitors. The platform experienced a further drop in traffic of 81,13% (in the previous quarter the reduction had been 81,57%), and currently represents 2,96% of the market. Of this audience, 34,3% are on desktop and 65,7% on mobile.
The website Esporte da Sorte appears in tenth position with 18,12 million monthly accesses, comprising 3.693 million unique visitors and a 2,68% market share. The site experienced a growth of 23,47% in the second quarter.
It is worth highlighting that among the 10 platforms surveyed, the websites Jogo do Bicho.com , which appears in second place (30,82 million visits – 1.868 million unique visitors – 4,56% of the market) with a drop of 7,78%, and Resultadofácil.com.br , in seventh position (23,06 million visits – 1.968 million unique visitors – 3,42% of the market) are informational platforms for results.
Source: Similarweb, desktop and mobile web data, April/June 2024, Brazil.
Audience loyalty
The new feature of SimilaWeb's survey for this period again measured audience loyalty, which reflects the proportion of unique monthly visitors who visited one or more websites in the same sector in a single session.
Approximately 59,3% of users visited six or more betting sites in the first quarter of this year. The breakdown confirms the fidelity of bettors, as only 9,93% visit just one site. Users who visit two sites represent 9,66%, three – 8,27%, four – 7,17%, and five – 6,13%.
Source: Similarweb, desktop data, April to June 2024, Brazil.
Source: Similarweb, desktop data, Apr. to Jun. 2024, Brazil.
Search terms
The survey also presented the top 10 search terms that drive traffic to the 'gambling' sector in Brazil.
The most searched term in the second quarter was 'last Quina result' with 42,2 million searches, followed by 'futemax live football today' with 41,8 million, 'online football' with 40,4 million, 'round results' in fourth place with 40,42 million, and 'live score' in fifth with 35,9 million.
Source: Similarweb, desktop data, Brazil, April to June 2024.
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Similarweb's analysis of the ranking of the main gambling websites in Brazil for June 2024.
Bet7k.com is ranked number 1 and is the most visited betting site in Brazil as of June 2024, followed by ojogodobicho.com in second place, and betano.com is ranked 3rd.
To conclude the list of the top 5 ranked betting sites in Brazil, estrelabet.com is ranked 4th and betnacional.com is in last place as of June 2024.
Check back next month for the updated ranking and traffic analysis of the most visited gambling websites in Brazil.
Frequently asked questions about the main gambling websites in Brazil.
Question: What is the main gambling website in Brazil?
Answer: bet7k.com is the most popular betting site in Brazil as of June 2024.
Question: What is the second most visited gambling website in Brazil?
Answer: ojogodobicho.com is the second most visited betting site in Brazil in June 2024.
Question: What are the 5 most popular gambling websites in Brazil?
Answer: The 5 most popular gambling websites in Brazil in June 2024 are:
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Similarweb's analysis of the ranking of the main gambling websites in Brazil for July 2024.
Betano.com ranked first and is the most visited sports betting site in Brazil in July 2024, followed by bet7k.com as runner-up, and betnacional.com in 3rd place as the leader among sports betting sites in Brazil.
To complete the list of the top five sports betting sites in Brazil by traffic, bet365.com is ranked 4th, and esportesdasorte.com is in fifth position as of July 2024.
Frequently asked questions about the best sports betting sites in Brazil.
Question: What is the main sports betting site in Brazil?
Answer: Betano.com is the most popular sports betting site in Brazil as of July 2024.
Question: What is the second most visited sports betting website in Brazil?
Answer: bet7k.com is the second most visited sports betting site in Brazil as of July 2024.
Question: What are the 5 most popular sports betting sites in Brazil?
Answer: The 5 most popular sports betting sites in Brazil in July 2024 are:
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Similarweb
Similarweb is a complete competitive intelligence platform that empowers businesses of all sizes with best-in-class data on digital ecosystems, enabling them to identify key market trends, monitor competitor performance, track audience interests, and much more. Click here and discover how Similarweb data can optimize your results..
Partnership between Similarweb and BNLData
The partnership between BNLData and Similarweb involves the production of content related to the digital performance of the gambling industry in the Brazilian market throughout 2024. During this period, posts will be produced with data from 2023 and the quarterly performance of the gambling industry in 2024.
