Super Bowl LVII is expected to be the sporting event with the highest betting volume in US history.

Super Bowl LVII is expected to be the sporting event with the highest betting volume in United States history. The specialized platform PlayUSA expects to reach US$1,1 billion in bets on the game on February 12th, between the Philadelphia Eagles and the Kansas City Chiefs, at State Farm Stadium in Glendale, Arizona, reports Máquina do Esporte.
With that number, the game would surpass last year's Super Bowl, when the Los Angeles Rams beat the Cincinnati Bengals in a duel that generated $947 million in bets.
The forecast takes into account that 33 of the 50 US states, plus the capital Washington DC, are preparing to offer betting on the game, with states like Kansas, Massachusetts, and Ohio also joining the market this year. To further support this, Super Bowl LVII will be the first with legalized online betting in Maryland. The state only had physical betting operating for last year's game.
According to PlayUSA, the top five states for sports betting on the Super Bowl could collectively generate over $621,9 million in bets, accounting for approximately 56,5% of the total. Nevada alone, home to Las Vegas, the world's gambling capital, could see up to $176,2 million in bets. Even so, this amount would not reach the $179,8 million wagered in the state in 2022.
The Top 5 for 2023 is expected to be completed with New York (US$ 161,6 million), New Jersey (US$ 111,5 million), Illinois (US$ 86,1 million) and Ohio (US$ 82,5 million). The state of Arizona, where the decisive duel will be played, will attract US$ 63,1 million in bets, thus reaching seventh place on the list.
“The 2023 Super Bowl could attract more bets than any other game in US sports history, easily surpassing the 2022 total with the addition of some key markets to the equation,” said Eric Ramsey, principal analyst at Catena Media, in an interview with PlayUSA.
“Ohio, in particular, is poised to make a significant contribution with a top-five performance in its first 45 days of legal operations. Nevada, for its part, expects to enjoy at least another year atop the Super Bowl betting throne, with nearly ten times the average per capita volume for this specific event,” the expert added.


