Tele Sena New Year 2026 arrives with chances to participate in the "X" Panel throughout the year and more prizes.
With the slogan "Accelerate your dreams with the New Year's Tele Sena ," Liderança Capitalização, a company of the Silvio Santos Group, launches the 2026 edition of the New Year's Tele Sena , which comes with a major new feature: starting with this campaign, anyone who buys the Tele Sena will be eligible to win the "X" Panel in all weekly draws until January 2027. This new feature reinforces Tele Sena's positioning as an ally in achieving plans, from financial organization to owning a home and other goals.
Those who purchase the title automatically become eligible to participate in the commercial promotions for the "X" Panel – a segment presented by Patrícia Abravanel on Sundays – held throughout 2026. Starting in the New Year, purchasing a title for consecutive campaigns guarantees an extra entry into the "X" Panel draws. This change replaces the previous model, where participation was restricted to the current campaign.
According to Renato Terzi, CEO of Liderança Capitalização, the change reinforces the brand's commitment to its consumers. "With the annual 'X Panel,' Tele Sena ceases to be just a one-off draw and begins to accompany the customer throughout the year, helping to accelerate their dreams and goals," he states.
The 2026 New Year's campaign stars actress and comedian Maria Clara Gueiros, who delivers the message in a lighthearted and humorous way. Throughout the ads, she guides consumers on the rules of Tele Sena, encourages registration, and reinforces the idea of planning and achievement, connecting the brand to each participant's personal plans.
The New Year's Tele Sena maintains its traditional prize formats. In the "Most Points" category , the net prize of R$ 1 million can be divided among participants who correctly guess all 30 drawn numbers. In the "Fewest Points" category , R$ 500 is distributed among those with the fewest correct numbers. The "Lucky Number" category has 400 weekly prizes of R$ 1.000 each, totaling 2 prizes during the campaign. The "Instant Win" category offers nine scratch-off fields where, upon finding three matching values, the participant receives instant prizes of up to R$ 100.
In addition to being eligible to win various prizes, the holder can redeem 50% of the value they paid for the adjusted bond after 12 months.
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Service:
New Year's Tele Sena 2026
Where to buy
Tele Sena Digital: available on the website www.telesena.com.br and on the app for Google Play Store and App Store.
Physical Tele Sena tickets: lottery outlets, post offices, and authorized points of sale.
Marketing Period: January 04, 2026 to February 08, 2026
Sunday draws: 11/01/2026, 18/01/2026, 25/01/2026, 01/02/2026 and 08/02/2026.
Official channels for viewing: Tele Sena's official website and SBT's programming schedule.
About Liderança Capitalização S/A.
Liderança Capitalização celebrated its 80th anniversary in 2025, consolidating its position as one of the leading companies in the sector in Brazil. Part of the Silvio Santos Group and administrator of Tele Sena, the company is beginning a new cycle of growth, focusing on modernizing its management and expanding partnerships. With a renewed team of executives brought in from the market, the company reinforces its commitment to innovation and sustainability. The goal is to expand its portfolio, integrating new capitalization modalities and financial products, maintaining its tradition of trust and connecting with new generations.