Tele Sena de São João arrives with a million-dollar prize and regional promotion.

Capitalization I 06.06.24

By: Elaine Silva

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Tele Sena de São João arrives with a million-dollar prize and regional promotion.
Tele Sena de São João arrives with a million-dollar prize and regional promotion.

The Tele Sena de São João is here to start a new era for Tele Sena, with breathtaking prizes, including a million-dollar prize and a regional promotion that will create many winners.

One of the highlights of this campaign, with "Mais Pontos" (More Points), is the chance to win up to R$ 1 million, the biggest prize in the Tele Sena de São João (Saint John's Tele Sena). In "Pela Boa" (Good Luck) and "Menos Pontos" (Fewer Points), the prizes are R$ 700 and R$ 600 respectively.

The "Hourly Prize Draw" will award R$1 24 hours a day. The draws will take place until June 23rd. That means there will be R$840 in prizes. And there's also the Instant Win, where if you find all three matching values, you take home the respective prize. Prizes range from R$15 to R$250.

Regional Promotion

Another new feature is the regional promotion "5 thousand for Brazil," which will take place in two phases. In the first phase, there will be a draw from Monday to Friday, with R$ 5 for one region of Brazil. This totals five draws per week, awarding prizes to the North, Northeast, South, Southeast, and Midwest regions. In the second phase, the five coupons drawn each week will be entered into another draw, from which one will be selected to participate in "Panel X" on the Silvio Santos Program with Patrícia Abravanel. Prizes include a TV, cell phone, notebook, car, motorcycle, and the X Prize (equivalent to R$ 2). To participate in the promotion, it's simple: if you have a physical Tele Sena, just register it on the Tele Sena website or app and correctly answer the question "Which capitalization title can award you R$ 5?" and that's it! Your coupon will be automatically generated and sent to SBT for participation in the draws. If your Tele Sena is digital, it's already registered; you just need to answer the question correctly to participate.

Where can I find Tele Sena?
You can find Tele Sena at lottery outlets, post offices, and accredited partners, and you can also find the digital Tele Sena, both on the website and in the Tele Sena app; just download the app and make your purchase. You can also find it at digital partners: PicPay, AME, PAGBANK, and Superdigital.

If you have a Tele Sena that's been expired for a year, you can take it to a lottery retailer or post office and, with a small additional fee, exchange it for a new one. And if it's the digital version, you can also use the redemption value to buy a new Tele Sena through the official website or app.

The advertising campaign was created by the Advertising and Marketing Department of Liderança Capitalização (with the approval of Tadeu Lima – Commercial/Marketing Director) and produced by 511 Filmes, directed by Fernando Bianchi.

 

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