188BET launches new website and aims for cross-device navigation.

188BET has brought yet another innovation to the market. The sports betting site has launched a new website, which aims to improve the user experience and facilitate navigation on any device.

The product, already live, focuses on improved usability, featuring personalized visualization based on user preferences and a design that brings the two versions of the site, desktop and mobile, closer together.

Unlike the classic version, which will be permanently discontinued in March, the new 188BET interface features a reorganization of pages and products, prioritizing clarity and simplicity for the user.

Customers can expect a smoother browsing experience, with a new home lobby and updates to pages like Casino and Live Casino. New AI technology will refine game recommendations, displaying personalized options.

According to Simone Trevisani, Marketing Manager of 188BET in Brazil, the changes meet the team's main objectives. "We are very pleased with the new look of the site. We sought ways to optimize our webpage to make it perfect, fast, and easy to use," she stated.

“This website update brings the latest technologies, better suited to meet the needs of our users around the world. We encourage everyone to explore our new features and games to discover everything the site has to offer,” he concluded.

About 188BET

188BET is an Asian betting company with 17 years of experience in the market and over a thousand employees, distributed across more than five offices around the globe. It is currently a partner of Liverpool FC, FC Bayern München, and Formula 1 for Asia.

The company is licensed in the Isle of Man by the Gambling Supervision Commission – a globally respected regulatory body. The company must adhere to strict rules to protect customer funds and provide various responsible gambling tools. The license guarantees that 188BET is one of the safest and most reliable brands.