Change drives us: Cibelae launches the 2026 Lottery Advertising Award.

Cibelae has officially launched the call for entries for the Cibelae Awards 2026: Change Moves Us , a competition that will recognize the creativity, innovation, and impact of institutional and commercial advertising in the Ibero-American lottery and gambling sector. The initiative will take place within the framework of the 2nd Ibero-American Lottery Marketing Seminar, to be held from May 31 to June 2, 2026, in Buenos Aires.

The competition is exclusively for regular members and associates of Cibelae, including lottery companies and service providers, and aims to highlight best communication practices that strengthen the bond with the public and promote the values ​​shared by the sector.

The Cibelae Awards 2026 includes three categories: Institutional Ads, focusing on social responsibility, transparency, and sustainability; Commercial Ads, focusing on the creative and effective promotion of products, services, or games; and Social Media Ads, which value the ability to connect with the digital audience.

The application period will be open from January 19 to April 24, 2026. The rules and conditions, along with the application form, are available at cibelae.net/premioscibelae.

The evaluation will be carried out in two stages. First, an evaluation committee composed of international experts in communication and marketing will make an initial selection. Then, the final selection will be made by the participants of the 2nd Ibero-American Lottery Marketing Seminar, thus consolidating a participatory and representative process for the sector.

The winners will be announced and will receive their prizes during the closing dinner of the 2nd Lottery Marketing Seminar, a space created to celebrate achievements, share experiences, and project new opportunities for the sector.

Those interested in participating and learning more about the application process can visit the website cibelae.net/premioscibelae . ( With information from Cibelae )