ABC-Bet expresses its technical position on the regulation of betting advertising.

ABC-Bet (Brazilian Association for Compliance, Best Practices, Ethics and Transparency in Betting) released an official statement regarding the legislative debate surrounding Bill No. 3.563/2024, which proposes prohibiting the advertising of fixed-odds betting in Brazil. The association argues that the issue should be addressed with balance, reinforcing that the country already has one of the most comprehensive regulatory frameworks in the world.

The technical position, prepared by its Marketing Committee (CT-Marketing), argues that responsible advertising is inseparable from the regulated model. Among the central points highlighted by the entity are:

⇒Differentiation and Transparency: Communication allows consumers to identify authorized and regulated companies, differentiating the regulated market from illegal platforms.

⇒ Promoting Responsible Gaming: Advertising is the channel to publicize spending limit tools, support channels, and to clarify the risks of the activity.

⇒ Risks of Prohibition: The note warns that prohibiting advertisements from those operating within the law tends to strengthen the black market, expanding the scope of action for platforms that do not collect taxes or follow protection rules.

⇒ Oversight and Rigor: ABC-Bet maintains that the focus should be on cracking down on the illegal market and rigorously monitoring authorized operators who fail to comply with current regulations.

The association reaffirms its commitment to consolidating federal regulations and defending a supervised and responsible market.

About ABC-Bet

The Brazilian Association for Compliance, Best Practices, Ethics and Transparency in Betting (ABC-Bet) is the institutional voice dedicated to the integrity of the betting ecosystem in Brazil. Guided by technical rigor and transparency, the association operates at the forefront of the regulatory debate, promoting full compliance with current regulations and the adoption of global best practices in Compliance and Responsible Gaming.

Through its specialized committees, such as the CT-Marketing committee under the strategic leadership of Marco Elias and Cármen Noble, ABC-Bet works to consolidate a strong, supervised, and ethical regulated market, guaranteeing legal security for operators and maximum protection for the Brazilian consumer.

The right choice for integrity.

Check out the ABC-BET Institutional Manifesto.