Betano renews sponsorship with Felipe Massa.
Betano, one of the largest sports betting companies in Brazil, announces the renewal of its successful partnership with Felipe Massa, which has been in place since 2023. The Brazilian driver, recognized worldwide for his Formula 1 career and recent victories in Stock Car, which made him runner-up in the category, will continue the partnership with Betano in a multi-year contract, reinforcing the connection between the brand, the driver and his fans.
“Felipe Massa is more than just a Betano ambassador; he is a symbol of trust who shares similar values with us and has an inspiring story. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our responsible gaming ambassador and will be involved in Betano's social initiatives,” highlights Guilherme Figueiredo, Country Manager of Betano in Brazil.
To celebrate the renewal and officially sign the contract, Massa visited Betano's new office. Employees had the opportunity to meet him in person, get autographs, and take photos while sharing their enthusiasm for the renewed partnership.
“This is a very special relationship. I am proud to represent a brand that understands and values sport. Every event and activation we have done together has been created with one goal in mind: to offer unforgettable moments for sports fans. It is a pleasure to continue this partnership and I hope to achieve much more together in the coming years,” says Felipe Massa.
The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in numerous international competitions, he is an idol to thousands of motorsport enthusiasts.
During his partnership with Betano, Felipe Massa participated in several activations with sports fans and brand clients. Highlights included the Betano Racing event, where influencers and guests had the opportunity to race alongside the driver, creating moments of adrenaline and fun. Additionally, Betano hosted Massa on the Copa América Trophy Tour in São Paulo and at activations in Belo Horizonte with Atlético Mineiro during the historic first Stock Car race in the city.
About Betano
Betano, one of the largest sports betting companies in Brazil, is a brand created to offer excellent experiences through its platform, available for desktop, laptop, tablet, mobile phone, and Android app. The operator's goal is to continuously evolve the betting experience it offers to millions of customers and entertain sports fans in a fun and responsible way. In Brazil, Betano holds the naming rights for competitions such as the Brasileirão Betano, the Copa Betano do Brasil, and the Supercopa Betano Rei 2025. Betano is operated by Kaizen Gaming, one of the largest and fastest operators in the world, with a presence in 18 countries and a strategic expansion plan to 26 markets by 2026.
Learn more: https://www.betano.bet.br/ | @betano_brasil
