Betting companies invested R$ 2,3 billion in advertising from January to August, says Kantar.

Investments by "bets," online sports betting companies, in TV and internet advertising reached R$ 2,3 billion from January to August of this year, according to a survey by the consulting firm Kantar IBOPE Media, as reported by VALOR.

The largest amount was spent on advertising on free-to-air TV: R$ 1,22 billion invested in the first eight months of the year. This was followed by digital media (R$ 960,3 million), and then pay-TV channels (R$ 114,3 million).

The "Advertising Insights" survey by Kantar did not disclose the volume invested by betting companies in other media, such as print and radio.

Considering only TV and internet advertising, the amount of advertising money invested by betting companies in Brazil already exceeds the R$ 2,071 billion invested by betting companies throughout 2023, according to the specialized website "Propmark" in January, citing data from Ibope Monitor.