BiS SiGMA South America boosts São Paulo and highlights the economic impact of the regulated market in Brazil.

At a historic moment for the iGaming, technology, and betting sectors, BiS SiGMA South America reaffirms its position as the leading ecosystem for business, content, and strategic connections in Latin America. Scheduled for April in São Paulo, the event goes far beyond a traditional trade show, offering a full suite of parallel events, exclusive meetings, and a year-long agenda of initiatives.

With the implementation of the regulated sports betting and iGaming market in Brazil in 2025, the sector has shown robust growth and significant economic impact. In 2025, the Brazilian market generated an estimated Gross Gaming Revenue (GGR) of R$ 37 billion, exceeding initial projections and demonstrating the strength of the activity formalized with adequate licenses and oversight.

Studies conducted by specialized consulting firms indicate that the formal sector can inject approximately R$ 28 billion into the Brazilian economy, with positive effects on the service, technology, and sports sectors. Furthermore, regulated activity can support approximately 15 direct and indirect high-income jobs with salaries above the national average.

BiS SiGMA South America arrives as a stage and catalyst for this scenario. By integrating technical conferences, regulatory panels, business roundtables, exclusive meetings, and networking experiences, the event creates concrete opportunities for investors, operators, technology developers, institutional representatives, and affiliates to establish partnerships, accelerate negotiations, and deepen their knowledge of market trends and perspectives. Furthermore, the BiS SiGMA brand maintains a continuous calendar of initiatives and activations throughout the year that strengthen relationships between key industry players in Latin America.

According to Alessandro Valente, one of the creators and Chairman of BiS SiGMA South America, the event demonstrates not only the importance of the sector, but also how crucial networking is in the market.

“BiS SiGMA South America is not just a short event — it’s a vibrant ecosystem that connects key market leaders and drives the transformation of the sector in Brazil and Latin America. With ongoing regulations and numbers already exceeding expectations, we see a moment of opportunity and investment that goes beyond the trade show, shaping the future of iGaming, technology, and business in the country.”

By consolidating São Paulo as a strategic hub for the regulated market, BiS SiGMA South America directly contributes to the strengthening and expansion of a sector with great potential for economic growth, innovation, and the generation of sustainable value throughout the year.

More information regarding the program and accreditation is available on the official website: www.bis-sigma.com.

About BiS SiGMA South America

BiS SiGMA South America is part of the global event portfolio of SiGMA Group, one of the leading international platforms dedicated to the gaming, betting and technology industry, with editions held in different regions of the world.

Held annually in São Paulo, BiS SiGMA South America has established itself as the largest and most traditional business event in the iGaming and betting sector in Latin America, bringing together operators, technology providers, platforms, investors, public officials, and specialized media in an environment focused on generating business, exchanging knowledge, and developing the market.

For the 2026 edition, the expectation is to receive 18.500 participants, have more than 400 exhibitors and sponsors, and a content program with 250+ speakers, reinforcing the scale of the event, its international relevance, and São Paulo's role as the main business hub for the sector in the region.

In addition to the trade show, BiS SiGMA South America offers a robust program of content, panels, workshops, and awards, covering topics such as innovation, operations, market trends, and industry best practices, actively contributing to the evolution and professionalization of the ecosystem.