SOFTSWISS CMO to lead key sessions at the Marketing Leaders Forum

SOFTSWISS, a global technology leader in providing software for iGaming, announces that its Marketing Director, Valentina Bagniya, will be speaking at the upcoming Clarion Gaming Marketing Leaders Forum, taking place on October 22nd in London.

At a time when marketing for iGaming is no longer seen merely as "support," but rather as a strategic driver of growth, Valentina will discuss how the role is being redefined – and what the next era will demand of its leaders.

Valentina will lead two important sessions:

Keynote speech: “Building B2B Brands That Lead the Game”

Why brand building in B2B can no longer be underestimated and how it shapes trust, growth, and long-term leadership.

Panel: "How CMOs Are Navigating the Next Era"

A discussion with senior marketing executives about the evolving role of marketing: balancing brand and demand, embracing AI, and leading teams through transformation.

Valentina Bagniya, CMO of SOFTSWISS, observed: “B2B marketing in iGaming is evolving every day. It’s no longer just about logos or campaigns. It’s about long-term growth, building trust, and delivering real value across diverse markets. At SOFTSWISS, we’ve seen firsthand how a strong brand can open doors and inspire the entire team to think bigger. I’m really looking forward to sharing what we’ve learned and hearing how others are building a new era in gaming marketing!”

The Clarion Gaming Marketing Leaders Forum brings together leading global marketing executives, creative leaders, and industry experts to discuss emerging trends and the future of brand strategy in the gaming industry.

Valentina's participation in the Summit follows SOFTSWISS's recent recognition at the EGR Marketing & Innovation Awards 2025, where the marketing team was named Marketing Team of the Year for the third time, and Valentina was awarded B2B Marketing Professional of the Year.

One of the team's most anticipated content projects, the iGaming Trends Report 2026, will be released soon. Industry professionals can now join the waiting list to be among the first to access it after publication.