Sports of Luck and Corinthians renew main sponsorship until 2029.
Esportes da Sorte and Sport Club Corinthians Paulista have renewed their main sponsorship agreement, valid until December 31, 2029. This renewal marks the beginning of a long-term partnership between the two parties, expanding the range of sponsorship properties, activations, and institutional deliverables.
The new contract repositions the partnership in a new investment bracket, estimated at R$ 150 million per year, with performance-based mechanisms stipulated in the contract that could increase the amount to over R$ 200 million, according to established goals. The funds will be entirely allocated to the club, which will be responsible for managing the amounts.
The partnership includes brand presence on game and training uniforms, as well as activations in digital and physical environments, fan experiences, institutional actions, and support for sports and social projects linked to the club's calendar.
“Renewing with Corinthians until 2029 reaffirms our confidence in an institution that represents, like few others, the plurality of Brazilians and the passion for football. It is a strategic partnership for Esportes da Sorte, which strengthens our connection with the fans and expands the possibilities of brand building through experiences, innovation and more complete deliveries. We continue together with responsibility and a long-term vision,” says Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand.
For the company, the renewal consolidates an ongoing relationship with one of the most popular clubs in the country and reinforces its strategy of a consistent presence in Brazilian football, focusing on engagement, reputation, and institutional building.
“This renewal reflects the partnership model we seek to develop, with a long-term vision, consistent deliveries, and value creation for both sides. Throughout the last cycle, the partnership contributed to a year of good sporting performance for the club, with significant achievements in men's and women's football. In this new cycle, the partnership is definitively consolidated as a successful case of master sponsorship in Brazilian football,” highlights Marcela Campos, vice-president of the group.
Consolidated partnership
Since the beginning of the partnership in 2024, Esportes da Sorte and Corinthians have developed a series of actions focused on brand activation and fan engagement, with initiatives in games, hospitality, social media, and on-field activities. During this period, the sponsorship contributed to strengthening the club's sporting and institutional projects, including support for mobilization efforts related to the Neo Química Arena, through the Doe Arena Corinthians campaign, which has already raised over R$ 40 million.
In women's football, the partnership was also present during a significant period, with actions recognizing athletes and coaching staff, as well as initiatives to engage with fans, reinforcing the commitment to different aspects of the sport.
About Sports of Luck
Esportes da Sorte is one of the leading sports betting platforms in Brazil, operating 100% nationally and licensed by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — a group that also owns the Onabet and Lottu brands.
The company is part of a group certified as a Great Place to Work and generates approximately one thousand direct and indirect jobs. Its pillars are innovation, commitment to responsible gaming, and advocacy for industry regulation. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening control practices, prevention of gambling addiction, and user protection.
Beyond sports betting, Esportes da Sorte consistently invests in sports, culture, and social projects. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports significant cultural initiatives such as Galo da Madrugada, Carnival in cities like Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand also expands its digital presence through creative campaigns and partnerships with influencers, strengthening its connection with the public on online platforms.
