Flutter Brazil announces Diego Buriti as the new Head of Online Media.
Flutter Brazil, the ecosystem that brings together the operations of Betnacional and Betfair in the country, announces the hiring of Diego Buriti as its new Head of Online Media. The executive's arrival reinforces the company's expansion and professionalization of its leadership, focusing on elevating its digital communication strategy in one of the world's most dynamic markets.
With over 15 years of experience in marketing and media, Diego Buriti has a solid track record at global entertainment and communication giants. Before joining Flutter Brazil, the executive held strategic positions at groups such as Globo, FOX (National Geographic), Disney (ESPN and Star+) and Sony Pictures. In recent years, he has worked directly in high-scale iGaming operations, leading communication and media strategies focused on efficiency and sustainable growth. Buriti also acts as a startup advisor at Anjos do Brasil, combining his corporate vision with the dynamism of the innovation ecosystem.
The new Head brings a vision of media that transcends mere user acquisition, treating it as a system integrated into the company's business. His central focus will be the balance between branding, sustainable performance, and the continuous improvement of the user experience, ensuring that the group's brands maintain their relevance and efficiency in a highly competitive environment.
“Regulating iGaming in Brazil is a fundamental step towards the maturity and professionalism of the entire sector. I see media not only as an acquisition channel, but as a living ecosystem that must connect technology and responsibility. My commitment is to ensure an online media strategy that prioritizes transparency, data accuracy and, above all, the building of strong and reliable brands for our bettors,” says Diego.
About Flutter Brazil
Flutter Brazil is one of the largest sports betting ecosystems in the country, resulting from the merger between NSX Brasil, the Brazilian company that owns Betnacional, and Flutter Entertainment, a global leader in the sector and owner of Betfair. With operations led by Brazilians, ensuring a national DNA for the brands and proximity to the market—a fundamental point for public and regulatory communication—the company combines cutting-edge technology with a deep understanding of the audience, promoting a safe, transparent, and responsible entertainment experience. Flutter Brazil reinforces its commitment to the healthy development of the sector through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
