SOFTSWISS Live Panel: Brazil's Alert to Latin America

SOFTSWISS, a global strategic partner, will host a live panel on LinkedIn titled “Brazil’s Wake-Up Call: How to Get LatAm Right” on November 19th at 16 PM CET. Experts from NOVOMATIC, Propane iGaming Agency in Brazil, Focus Gaming News, SiGMA World, and SOFTSWISS will discuss what the betting ban in Brazil means for the region and how Mexico fits into a more resilient strategy for Latin America.

In September 2026, Brazil banned online betting and casino games, less than two years after launching its regulated market. For many operators, the ban abruptly ended the market and exposed the risks of relying on a single country. The panel starts from this lesson, broadens the analysis to the region, and then focuses on Mexico.

Questions that will be addressed in the panel:

Does the ban in Brazil indicate broader regulatory risks in Latin America?

What is required to enter the Mexican market, and how does it compare to the Peruvian and Chilean markets?

⇒ How can operators adapt products, payment methods, and acquisition strategies to the preferences of local players?

Where else besides Mexico should operators invest to balance growth and regulatory risk?

SOFTSWISS brings together business leaders, operators, and media outlets from the industry to share practical perspectives on how to enter the Mexican market, compete locally, and grow in Latin America.

Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, comments: “Brazil has shown how quickly a market can change, even after regulation. The lesson for operators is not to leave Latin America, but to diversify their operations in different markets, instead of focusing on a single country. For many, Mexico is the next natural step, but the market favors those who adapt payment, product, and acquisition strategies from day one.”

The panel is open to all iGaming professionals, with free registration . Participants can submit questions about Latin America in advance; the panelists will answer them during the live broadcast.

To better understand the market context, the 2027 iGaming Trends report , prepared by SOFTSWISS in partnership with WorldGaming (formerly Clarion Gaming), analyzes the industry structure and regulatory requirements of the main iGaming markets.