Epic cinematic production: BetBoom and Baiano release video to celebrate extended partnership.

BetBoom, an international digital betting company, launched a high-investment video to promote a new contract with Gustavo “Baiano” Gomes and Ilha das Lendas, a group of League of Legends content creators. With a multi-million dollar investment, the film features the influencers in medieval settings with cinematic production values.

In 2024, BetBoom and Baiano reached an agreement for the second half of the year. Due to the success of the partnership, the company offered a new long-term contract to the influencer, who has millions of followers and is a leading figure in the world of esports. For Baiano, the collaboration with BetBoom will allow for new steps in his career, and the short film was the first example of this.

“This film is much more than a simple brand collaboration; it symbolizes the possibilities that the new contract with BetBoom brings to me and to Ilha das Lendas. Sponsorship from a company of this size allows me to aim higher, invest more in broadcasts, and always bring greater quality to the community that follows us. The video is just a calling card for what we want to deliver as a source of entertainment,” says Baiano.

The video places the influencers in a medieval world, aiming to immerse the audience in a universe similar to an RPG. The BetBoom creative team developed the script, which also incorporated suggestions from Baiano and members of Ilha das Lendas. The production includes easter eggs so that fans can spot hidden references in the film.

The partnership with influencers is part of BetBoom's expansion plan in Brazil. In January, the company became one of the few regulated betting sites to operate in the country after fulfilling demanding financial and regulatory requirements, such as mandatory payments to the federal government and contributions to an emergency fund. This permanent license marks a transformative moment for BetBoom, which seeks to innovate in regulated markets, offering safe and responsible betting experiences for players throughout Brazil.

“Our goal is to promote responsible gaming and sports betting as a form of entertainment and fun, not as a source of income. To achieve this, we are always looking for partners who share our values. We are very happy with this partnership with Baiano and Ilha das Lendas, icons of the League of Legends community, to guarantee the best experiences and content for our audience in Brazil. This is just the beginning of our journey, and we are extremely confident in building a healthy and sustainable ecosystem for esports fans,” comments Luis Gonçalves, Digital Director of BetBoom Latam.

Don't waste any time and watch the video, which is already available on BetBoom's YouTube channel , and be a part of this new chapter with Baiano and Ilha das Lendas.