A BETBY report offers 10 insights that go beyond the World Cup.
BETBY, a leading B2B provider of sportsbook solutions, has released “ 10 World Cup Insights for the Next 10 Months of Football ” — a study on what has changed in football betting behavior between the 2022 and 2026 World Cup editions, and what this requires of sportsbooks throughout the current season.
After a major event like the World Cup, most traders focus on the numbers. The more strategic question is what's behind them.
The report answers this question across all layers of engagement — match outcome betting, player props, sportsbook features, products, and promotional campaigns. The changes are significant and deserve the attention of operators, as players have begun to interact with football in a different way.
To illustrate: only 18,84% of World Cup bets came through the dedicated tournament page. Desktop accounts for 13,14% of World Cup bets, but 30,24% of World Cup turnover. And on days when there were no World Cup matches, activity on BETBY.Games increased instead of decreasing.
The season is still in its early stages — too early to translate all 10 insights into growth for the sportsbook.
Included in the report:
✅ What fueled player engagement behind the 2,96-fold increase in average bet?
✅ Why operators should go beyond just growth in betting on a new club season.
✅ What significant changes have affected markets and player props in the last 4 years?
✅ Where did World Cup betting come from and what does it mean for event discovery?
✅ Which World Cup players generated 30,24% of the World Cup turnover?
✅ What kept players engaged between matches and what difference did that make?
“Most bookmakers came away from the World Cup with better numbers, but few could explain why. Most saw the tournament primarily as an acquisition opportunity, when that was perhaps the least interesting aspect,” says Stefanos Karakidis, Business Development Director at BETBY. “The tournament reached four out of five of our players, but generated less than half of all bets. It was everywhere, but it wasn’t everything within the sportsbook. That’s why we set out to reveal insights that many bookmakers might miss.”
🔗 Download the report and transform 39 days of evidence into 10 months of football.
About BETBY
BETBY is a leading B2B provider of premium sports betting services, recognized for its innovative technology and dedication to excellence. The BETBY team, comprised of industry veterans, leverages its knowledge and experience to deliver a premium, adaptable, and scalable sportsbook platform designed to meet the diverse demands of operators worldwide. From dynamic live betting options to robust risk management tools and innovative AI tools, BETBY is committed to driving its partners' success in the rapidly evolving online sports betting landscape.
For more information, visit betby.com.
