RJ da Sorte will have a special program featuring Chico Anysio's son.

By: Elaine Silva

The next 'RJ da Sorte' draw will be on Sunday, May 3rd. Customers are entered into three main draws based on their numbers, with prizes including a R$3,000 salary for a year, a Jeep Renegade, and R$200,000 in cash.

One of Brazil's best comedians, André Lucas, son of Chico Anysio, will give a special performance on the stage of 'RJ da Sorte', a program that airs every Sunday on TV Band Rio, starting at 9 am. Known for playing Seu Aranha, the "Puliça," on Escolinha do Professor Raimundo between 1993 and 2001, the comedian has prepared a special script for CAPEMISA's capitalization bond clients. The idea is to clear the minds of the public, already so worried about the coronavirus pandemic, which has closed businesses and restricted people's movement in cities.

But that doesn't mean hope will be given up. The next 'RJ da Sorte' draw will be the following Sunday, May 3rd. Customers will be entered into three main draws based on their numbers, with prizes including a R$3,000 salary for a year, a Jeep Renegade, and R$200,000 in cash. And that's not all. In the 'Cadastro da Sorte' (Lucky Registration), presenters Vivi Romanelli, Carlos Alberto, and Aline Malafaia will be drawing for R$1,000 worth of shopping per month for a year and 50 'Xô Aperto' (Goodbye Tightness) prizes of R$1,000 each. All this to ensure that, now and for the next year, you and your family will have peace of mind. And the ticket costs only R$5.

Warm-up live stream

The hosts of 'RJ da Sorte' are using the program's Instagram profile (@rjdasorte.rioegranderio) to do live streams with special guests. Comedian André Lucas will participate in a warm-up live stream for this Sunday's live show. It will be on Thursday, April 23rd, at 5 PM, with Carlos Alberto on the social network.

Online purchases already account for 15% of the title's sales.

CAPEMISA Capitalização has just launched a platform on the 'RJ da Sorte' website and on the Android mobile app so that customers can purchase capitalization bonds online, without having to leave their homes. Thus, in addition to maintaining the necessary isolation to protect their own health and that of the entire community, residents of the state of Rio de Janeiro can continue to support the projects of the 62 APAE Brasil units in Rio and compete for prizes. Purchasing is very easy. Simply access the website www.rjdasorte.com.br (version for computers and mobile devices) or the 'RJ da Sorte' app (initially exclusive to Android phones). Upon completing the purchase via credit card or bank slip, a digital bond will be issued, which will have the same validity as a physical bond, guaranteeing the subscriber's participation in all prize categories. Furthermore, registration for all draws will be automatic, generating another benefit for consumers.

Lucky POS

One of the pillars of 'RJ da Sorte' is the partnership with points of sale. Therefore, they will not be left out of the new feature. When completing the purchase on the e-commerce platform, consumers must choose at which point of sale – PDV DA SORTE – they want to purchase their ticket. There will thus be an automatic commission for the point of sale chosen by consumers, in the same way as when customers purchase tickets physically.

'RJ of Luck'

It is a prize-linked, philanthropic capitalization bond, created by CAPEMISA Capitalização, with operations authorized by the Superintendence of Private Insurance (SUSEP), an agency linked to the Ministry of Economy, which oversees capitalization bonds throughout Brazil. 'RJ da Sorte' meets all the requirements of sector regulations, especially SUSEP Circulars No. 569, 576 and 582/2018, and allocates redemptions to APAE – Brasil to finance projects of the 62 APAEs in Rio de Janeiro.