Santos secures new main sponsorship deal with betting company.

Santos is finalizing details to sign a contract with its new main sponsor, Novibet, which will pay the club three times more than its current partner, Blaze – the exact figures were not revealed. The signing should take place next week, after the agreement was finalized in recent days, according to ge Globo.

The sponsorship deal will be valid for the prime area of ​​the men's and women's uniforms starting April 14th, one day after the current contract with Blaze expires. The agreement will be valid for two years, until April 2027. Novibet is based in Malta, Europe.

The uniform featuring the new sponsor is expected to debut in the match against Atlético-MG on April 16th at Vila Belmiro, for the third round of the Brazilian Championship.

The deal between Santos and Novibet has been in the works since before Neymar's arrival, as he is entitled to a high percentage of any and all commercial agreements closed by the club during his contracted stay in the country.

There is considerable optimism behind the scenes regarding the attraction of new commercial partners, with the club being placed on a higher level with its return to the elite of national football. Santos even negotiated with Viva Sorte for the main shirt sponsorship area, but the negotiation did not progress.