SOFTSWISS Prediction Markets surpasses 50 signed projects in the 3 months since its launch.
SOFTSWISS, a global provider of iGaming software, has surpassed 50 projects in its SOFTSWISS Prediction Markets pipeline since its launch in April 2026. Two of the active projects operate outside the SOFTSWISS Sportsbook ecosystem.
SOFTSWISS Prediction Markets is a B2B fixed-odds prediction markets platform built for regulated iGaming. It allows operators to offer bets on the outcomes of real-world events—in politics, economics, technology, sports, and culture—under their own brand, within their existing license and without a dedicated trading team. The product operates on a fixed-odds model, giving operators control over margin, risk, and player data. For existing Sportsbook partners, integration takes two to three days. New operators can go live in approximately three weeks.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, comments: “The market response reflects what we had been observing in conversations with operators prior to launch — a clear demand for a new product category that operates within regulated iGaming.
Many operators are shifting from asking whether Prediction Markets work to evaluating how much GGR (Gross Game Revenue) they are leaving on the table. Fixed Odds Prediction Markets reach audiences that are harder to convert through traditional sportsbook or casino products. This makes the product a clear acquisition tool, not just an additional betting vertical. For operators facing rising acquisition costs, the reactivation case is equally important: these markets create new reasons for existing players to return, engage, and continue interacting with the brand. Operators who move early will build an initial advantage that is difficult to overcome later.”
On June 25th, SOFTSWISS hosted a LinkedIn Live panel titled “Prediction Markets for iGaming: Risks and Opportunities .” The session brought together speakers from NEXT.io and SOFTSWISS Sportsbook to address the most common questions and concerns operators have when evaluating the category—including the choice between the P2P and fixed odds models, regulatory positioning in key markets, and how Prediction Markets fit alongside existing sportsbook and casino products.
To support operators in their own research, SOFTSWISS published a dedicated report, “Prediction Markets: From Trading to Betting,” in May 2026. The report maps the development of prediction markets from their earliest forms to current platforms processing billions in monthly volume. It addresses the regulatory status of the category in North America, Latin America, Europe, Asia, Africa, and Oceania, and utilizes data from Dune, Keyrock, TRM Labs, and Blask.
Traders interested in discussing the commercial case for Fixed Odds Prediction Markets in regulated markets can meet with the SOFTSWISS team at iGB L!VE 2026 on July 1st and 2nd. SOFTSWISS will have a dedicated Networking Lounge in Gallery Room SG12, available for scheduled meetings with the sales, product, and partnerships teams during the two days of the event.
