SOFTSWISS: Three ways to simplify entry into regulated markets
SOFTSWISS, a global strategic partner to the iGaming industry, has outlined three factors that can simplify entry for operators into regulated European markets. Game Aggregator, a standalone product, supports all three, allowing operators to maintain their current platform.
Expand your catalog without multiplying integrations.
Entering a new market may require the inclusion of new game providers. Each additional connection and business relationship increases the workload of the teams already responsible for operating the existing business.
The SOFTSWISS Game Aggregator offers access to over 50.000 games from more than 300 providers through a single API integration. As a standalone product, it connects to existing casino and sports betting platforms, including those from third-party providers. Operators can develop a catalog for their target market without creating and maintaining individual connections with each studio or migrating to the SOFTSWISS Casino Platform.
Find out which games may be available in each market.
A game being available in one country is not automatically approved in another. Operators entering a new jurisdiction need to determine which titles they can offer, what certifications support that availability, and what local technical restrictions apply. With multiple studios involved, this generates an increasing volume of checks and paperwork to coordinate.
SOFTSWISS verifies the validity of studio certificates for target markets, filters the catalog to display only approved titles, and applies local requirements, including spin speeds, betting limits, and geographic restrictions. Relevant certificates are available in the SOFTSWISS Game Aggregator via the Back Office.
This provides operators with a catalog aligned to their target market and a centralized location to obtain the supporting documentation needed for license applications and audits. Their teams can prepare the local offering with less need to coordinate certificate verifications and document requests separately with each studio.
Turn a launch goal into a practical plan.
For an operator preparing to enter a new market, the projected launch date needs to be backed by a clear technical timeline. API configuration, catalog definition, local restrictions, and testing need to be coordinated, with both teams understanding what they are expected to deliver.
SOFTSWISS organizes this work into a three-week implementation plan, covering integration, testing, and go-live, provided the operator's license and commercial agreement are already in place. The plan identifies SOFTSWISS's responsibilities, what the operator needs to provide, and when reviews and approvals are required.
This visibility helps operators coordinate their own teams and launch preparations based on a defined process. After launch, new providers and certifications for additional markets can be included without additional integration work on the operator's part, allowing the catalog to evolve as the business grows.
“When a client enters a new market, we treat their ambitions as if they were our own. The team takes responsibility for the content and integration work, from verifying game certificates to setting up the catalog, while anticipating what the client will need next. This commitment continues far beyond launch. Getting the games up and running is just the beginning. The goal is to see the client build a successful business in that market, because their success is our success,” said Khoren Ispiryan, sales team leader for European markets at SOFTSWISS Game Aggregator.
Operators planning to expand their operations can work with the SOFTSWISS Game Aggregator team to confirm content availability in target markets and define the scope and timeline of the integration.
