SOFTSWISS wins the Game Changer Marketing Excellence category at the SiGMA World Awards 2026
SOFTSWISS, a strategic technology partner for iGaming operators, won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026. This recognition highlights the company's creative campaigns, which successfully translate its technical expertise and understanding of operator needs into compelling market positioning.
Part of the Growth Makers Driving Revenue awards group, this recognition follows SOFTSWISS's victory in the Best Marketing Team category at the 2025 EGR Awards.
Supporting operators in regulated markets
As iGaming businesses grow, they need an infrastructure capable of supporting traffic spikes, maintaining reliable operations, and meeting compliance requirements in various regulated markets. In 2026, SOFTSWISS updated its positioning to reflect how it helps operators meet these demands: as a strategic partner for secure growth in regulated markets, bringing together a product ecosystem prepared to meet regulatory requirements, market intelligence, and expert-driven services.
The Ready. Set. Grow! campaign brought this positioning to the industry audience through media, digital channels, and major iGaming events. Following the repositioning launch, clicks on search terms related to the brand increased by 49% in July. Contracts signed as a result of marketing actions also grew by 113% in the last year, signaling strong demand for the company's proposition.
Offering more growth opportunities
The #SOFTSWISSHasMore campaign showed the industry that the brand offers much more than its original platform. It broadened awareness of a complete ecosystem of products, demonstrating that operators need only one technology partner to grow across multiple iGaming verticals.
Launched with a LinkedIn post by Valentina Bagniya, marketing director at SOFTSWISS, the campaign used a self-deprecating message to encourage employees and the industry audience to highlight different products within the ecosystem. The campaign attracted over 7.000 live viewers during its activation at NEXT Summit Valletta 2026. It also won the Best Marketing Campaign category at the European iGaming Excellence Awards 2026.
Recent advancements in the company's products put the promise of growth into practice. SOFTSWISS introduced the Back Office AI Workflow on the Casino Platform, allowing operators to prepare marketing campaigns through natural language conversations. By reducing manual work, the feature helps marketing teams launch campaigns faster, test more retention strategies, and respond to changing player needs. This creates opportunities to improve player engagement and increase revenue, while keeping operators in control of campaign decisions.
Alexandra Kavelich, Deputy Marketing Director at SOFTSWISS, comments: “This has been a special year for our marketing team. We undertook important projects that support the growth of the SOFTSWISS brand, including a repositioning that reflects who we are: a technology leader and a strategic partner for growth. We brought this idea to life through our marketing campaigns and creative solutions, which helped make our value clear to the market. Winning the Marketing Excellence award is recognition of what a dedicated team can achieve when its ambitions are shared.”
Operators can learn about the latest advancements in SOFTSWISS products, including the Back Office AI Workflow in the Casino Platform , the Prediction Markets Platform , the Sportsbook Platform , and the new features of the Game Aggregator , on the SOFTSWISS website.
