Tele Sena celebrates 35 years with prizes of R$ 50 every day.
Over the course of 35 years, Tele Sena has already awarded prizes to more than 2 million winners and distributed over R$ 1 billion in prizes. To celebrate its anniversary, the capitalization title will have more than 40 winners in total, distributing prizes totaling more than R$ 5 million over 35 days of festivities, in addition to offering chances to win the commercial promotion "Painel do “X” 2026," a segment presented by Patricia Abravanel on Sundays on SBT, with draws throughout the year. Tele Sena is a product of Liderança Capitalização, a company of the Silvio Santos Group.
With a family campaign starring sisters and presenters Patricia and Rebeca Abravanel and singer and actor Tiago Abravanel, their cousin, the Anniversary Tele Sena has been available since October 18th. With the slogan "More than 40 new celebrations!", the highlight is the BIG PRIZE: 35 lucky numbers will be drawn, with one prize per day worth R$ 50, totaling 35 winners. Held from October 19th to November 22nd, the daily draws will be announced on social media, the Tele Sena app, and website.
In the "Win Now" game, there are nine scratch-off fields, and the participant wins a prize by finding three matching values, potentially receiving up to R$ 500 instantly. In the traditional "More Points" game, as many numbers as necessary are drawn until 30 points are reached, with a prize of R$ 1 million. In the "Fewer Points" game, where the total prize is also R$ 1 million, the person with the fewest points wins. In case of a tie, the prize is divided among the winners.
Customers who purchase the digital Anniversary Tele Sena automatically enter the "X" Panel 2026 promotional campaign. Those who opt for the physical version need to register their ticket on the Tele Sena app or website, with the chance to win R$1 million, cars, houses, and much more. Those who purchased the previous campaign also receive an extra entry with each Anniversary Tele Sena purchase (check the participation periods on the promotion's website). And, of course, in addition to competing for various prizes, the ticket holder can redeem 50% of the ticket's value, adjusted for inflation, after 12 months.
Where to buy
The Anniversary Tele Sena is available for purchase for R$ 16 in digital format through the website www.telesena.com.br or the app available on the Google Play Store and the App Store , and in physical format at lottery outlets, post offices, and official points of sale. Sales run from October 18th to November 22nd, 2026, and the main draws will be held on Sundays, October 25th and November 01st, 08th, 15th, and 22nd, 2026. Results can be followed on the official Tele Sena website and on SBT's programming.
About Liderança Capitalização SA
Liderança Capitalização celebrated its 80th anniversary in 2025, consolidating its position as one of the leading companies in the sector in Brazil. Part of the Silvio Santos Group and administrator of Tele Sena, the company is beginning a new cycle of growth, focusing on modernizing its management and expanding partnerships. With a renewed team of executives brought in from the market, the company reinforces its commitment to innovation and sustainability. The goal is to expand its portfolio, integrating new capitalization modalities and financial products, maintaining its tradition of trust and connecting with new generations.
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