Everyone Wants to Play launches Million Dollar Bet with OpenBet
OpenBet, a global leader in betting and gaming technology, has launched its complete end-to-end product suite with Todos Querem Jogar (TQJ), an investment company backed by the Silvio Santos Group (GSS) and operator of the new Bet do Milhão betting brand. This landmark debut positions the consumer brand — Bet do Milhão — at the forefront of the Brazilian regulated market, driven by the OpenBet ecosystem, including sports betting and casino technology, player account management (PAM), BetBuilder, managed trading services (MTS), and responsible gaming technology.
The Silvio Santos Group (GSS), founded in 1958, is one of the most influential and well-known media conglomerates in Brazil. With the support of the Silvio Santos Group, TQJ's first brand, Bet do Milhão, enters the market with a powerful combination of national reach, strong brand confidence, and cutting-edge technology. The launch comes at a crucial time, as Brazil's Prize and Betting Secretariat (SPA) places Responsible Gaming and Compliance at the center of its regulatory agenda – areas in which Bet do Milhão is positioned to lead.
“Launching Bet do Milhão with all the technology from OpenBet gives us the confidence and ability to lead in Brazil. This is more than a product launch – it’s a statement of intent. With OpenBet’s support, we are offering a safe, exciting, and fully compliant betting experience that reflects the values of the Silvio Santos Group and the expectations of Brazilian players,” comments Leonardo Gadelha Sampaio, Operations Director at TQJ.
At the heart of TQJ's safe and compliant offering is Neccton – the industry's widely adopted responsible gaming solution and part of OpenBet's player protection portfolio. As the first Brazilian operator to launch Neccton, TQJ's Bet do Milhão uses its AI-powered platform to monitor player behavior in real time, enabling personalized interventions such as limit setting warnings, live alerts, and behavioral feedback. This evidence-based approach ensures compliance while supporting sustainable gaming and long-term customer protection.
To offer a secure, scalable, and high-performance betting experience, Bet do Milhão utilizes OpenBet's modular technology platform, developed specifically for the regulated Brazilian market. The platform combines integrated casino content delivery, advanced player account management, and managed trading services, supported by over 75 expert traders and 24/7 coverage, driving over 300 live events annually. Combined with the dynamic BetBuilder across 11 sports and in-depth localized content, Bet do Milhão enters the market with the operational power and flexibility to lead from day one.
“Brazil is an extremely exciting and complex betting and gaming environment, and we are proud to drive TQJ’s entry into this dynamic market with Bet do Milhão. The Silvio Santos Group is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence. From sports betting and PAM to BetBuilder and player protection, we are not just launching a brand, we are raising the bar for the entire region,” says Jordan Levin, CEO of OpenBet.
