Affilka by SOFTSWISS reveals updates for affiliates.
Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a set of new product updates for affiliates. The latest version features a Traffic Report with advanced click analytics, an API for extracting campaigns and tracking links, and a revenue-sharing model based on NGR from sub-affiliates.
Traffic Report: Detailed Click Analysis
This new Traffic Report focuses on detailed per-click analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates, such as click-to-registration and click-to-deposit – all in one place. It includes several key features for flexible data analysis:
⇒ Multidimensional filtering and data grouping: The report allows users to filter and break down data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
⇒ CSV Data Export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
⇒ Access to historical data: Affiliates can review traffic statistics from January 1, 2023, allowing for year-over-year comparisons and assessment of long-term trends.
Gleb Bichan, Product Leader at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and discover new insights faster.”
API for marketing campaigns and tracking links.
In addition to the existing Reporting API, affiliates can now access data about their marketing campaigns and tracking links directly via API, enabling automated data extraction and customized integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promotional codes, and related performance metrics directly through API calls. This enhancement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New revenue sharing model for sub-affiliates
In response to customer feedback, the Affilka team is also introducing a new type of reward for sub-affiliates. This allows affiliates to earn a commission based on the Net Game Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue generated by sub-affiliates, the update encourages collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product, but also feel that it was developed taking their real needs into consideration. We collect feedback regularly and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London , from July 3rd to 4th, 2025. Event participants will be able to learn more about the new features directly from the Affilka team and see how these innovations contribute to better affiliate program management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds numerous gaming licenses and provides comprehensive software for managing iGaming projects. The company's product portfolio includes the Online Casino Platform, the Game Aggregator with over 30.000 casino games, the Affilka Affiliate Platform, Sports Betting Software, and Jackpot Aggregator. In 2013, SOFTSWISS revolutionized the industry by launching the world's first Bitcoin-optimized online casino solution. The team of experts comprises over 2.000 employees.
