Arena das Dunas signs naming rights contract with betting company.

Bets I 16.05.24

By: Magno José

Arena das Dunas signs naming rights contract with betting company and announces new LED lighting system with 14 colors. — The contract will be valid for five years and includes a change in the brand name, which will now be called Casa de Apostas Arena das Dunas; the Arena also announces new investments in infrastructure and technology, including a new state-of-the-art LED lighting system.

Casa de Apostas Arena das Dunas, in Natal, will be its new name after closing a naming rights agreement with Casa de Apostas, the first major Brazilian brand in the segment.

This is the second deal closed by Casa de Apostas with World Cup arenas. The first took place in December 2023, when it acquired the naming rights to Arena Fonte Nova, in Salvador – BA, which became “Casa de Apostas Arena Fonte Nova”.

The partnership is considered a watershed moment for Arena das Dunas, which over the past ten years, since its inauguration in January 2014, has become a sporting and economic hub for the state of Rio Grande do Norte and the entire Northeast region, providing new businesses and expanding resources in sectors vital to the local society, such as tourism, hospitality, the sports and entertainment industry. The contract, valued at R$6.000.000,00 (six million reais), will be valid for five years (until April 2029).

Arena das Dunas was built to be one of the venues for the 2014 World Cup in Brazil. It is located in the capital city of Natal, in Rio Grande do Norte, and is a multi-purpose stadium with a capacity of 32 seats.

The naming rights deal will enhance all areas of operation for Casa de Apostas Arena das Dunas, bringing greater visibility and strengthening the brand. This new cycle will represent the delivery of an even more excellent service and the generation of new business opportunities. This moment will soon be marked by the inauguration of the new FIFA standard sports lighting system, using LED lighting technology with automation for light shows, adopting the best and most modern solution on the world market, bringing greater savings, more brightness, color and interactivity to the Arena.

Arena das Dunas signs naming rights contract with betting company and announces new LED lighting system with 14,000 colors.

“Over its 10 years, Arena das Dunas has evolved from a state-of-the-art football stadium into a multi-purpose arena of excellence. Established as the main event venue in Rio Grande do Norte and one of the busiest in Brazil, the Arena has been breaking occupancy and attendance records year after year. We have reached a level of excellence that has attracted the attention of major brands, and today we are pleased to announce this agreement with Casa de Apostas, one of the leading companies in the Brazilian betting sector. The partnership is already a success and will bring great benefits both to Arena das Dunas and, especially, to our audience,” stated Ricardo Ferreira, CEO of Arena das Dunas.

“We are talking about a stadium that hosted the World Cup in Brazil, located in a state of great importance in the Northeast region, and which hosts important games, the grandest concerts, and various corporate events. It is yet another opportunity for our company to partner with a multi-purpose facility with global reach and offer the best that exists in the sports and entertainment scene,” concludes Anderson Nunes, head of business at Casa de Apostas.