Banks and fintech companies are giving away money and raffling off R$1 million to those who make PIX payments.
PIX, an instant payment system developed by the Central Bank, is being used by banks and fintechs to build customer loyalty by distributing money, either directly into accounts or through raffles. It's possible to receive as little as 5 reais per transaction or participate in raffles for prizes of up to 1 million reais.
Pix is a mix of TED (Electronic Funds Transfer) and debit card, but with more advantages, as defined by the Central Bank. In the new instant system, the value of a transfer becomes available in the account in up to ten seconds. Furthermore, transactions can be made 24 hours a day, 7 days a week, including holidays.
The fintech company PicPay is offering a bonus of 10 reais for those who make transfers through the app. The promotion is for an unlimited time and valid for transactions over 20 reais.
At Itaú, it's possible to earn up to 10 reais for using the Central Bank's instant payment system. Those who register a PIX key starting today will earn 5 reais. Those who receive a PIX payment of at least 10 reais using one of their registered keys will receive an additional 5 reais. Those who registered their keys before the start of the campaign will receive the same amount.
Starting today, the second phase of Nubank's "There's wow in this PIX" promotion also begins. In this campaign, customers can accumulate lucky numbers until December for each transfer made, initiated, or received through the system in their digital bank account. Customers who register their keys and use the new payment method will be entered into a draw to win up to R$ 50.
Banco Original is giving away 3 prizes of 50 reais. The more instant payment is used, the more lucky numbers are generated.
Key registration
Santander will be raffling off R$1 million to customers who register their CPF (Brazilian tax ID) and cell phone number with SX, the bank's Pix system. In addition, they will offer 10 days without interest on current account overdrafts and waive annual fees for customers who acquire the SX card, provided they register their keys.
At Banco do Brasil, those who register their keys have the possibility of receiving up to R$100 in prizes. Each key registered with the bank entitles the holder to one or two lucky numbers. There are 24 draws of R$5, 3 draws of R$50 and 1 prize of R$100, in addition to 200 virtual coupons of R$500 for those who register three keys (CPF, email and cell phone) with the bank.
At Inter, those who register their PIX keys earn an additional 10% cashback for one year. ( Exame Magazine – Marília Almeida)
