A measure authorized by Caixa allows entrepreneurs to diversify their activities and sell products beyond those traditionally offered by the financial institution. This initiative had already been advocated since the election of the entity's new board as part of strategies to guarantee the sustainability of the lottery sector in Brazil.
The product, whose spokesperson is TV presenter Luciano Huck, will offer a monthly raffle for R$1 million in gold bars and will be available throughout the country's lottery network for R$20 per month.
The proposal seeks to allow the sale of products beyond those offered by Caixa, including state-level lotteries and capitalization bonds, to increase revenue. Febralot calls for an assembly to analyze accounts and activities for 2024.
The operation is simple, secure, and works through equipment provided free of charge for ticket sales and integrated into the lottery system. The project was officially launched in June 2024 in Rocinha, Rio de Janeiro, in partnership with Nova Itapemirim.
The new tool allows lottery operators to easily track all updates on lottery pools offered for sale on the Caixa Marketplace and also notify users with updates and detailed reports on their sales; learn more about ConectaLot.
In a video published on Lottery Retailer Day, ALSPI president Bruno Lobato criticizes the direct sale of lottery tickets online and the marketplace for lottery pools as the main problems faced by retailers; watch the video.
