Blaze's contract with Virginia Fonseca reaches R$ 100 million, reveals the court.
The betting company Blaze presented to the Federal District Court a contract with influencer Virginia Fonseca totaling approximately R$ 100 million in payments. Sources with access to the document revealed the figures to Folha de S.Paulo; the platform blurred the numbers when presenting the document in a public civil action.
The contract was delivered on August 20th, the day before the announcement that Virginia would end her partnership with the betting company. The influencer had declared, on September 19th, that she would stop promoting betting; two days later, her lawyers filed a response to the lawsuit filed by the Public Prosecutor's Office of the Federal District and Territories (MPDFT).
The lawsuit is being conducted by the 1st Consumer Protection Prosecutor's Office (Prodecon) and accuses Blaze of using deceptive standards and gamification techniques to induce vulnerable consumers into risk. The MPDFT (Public Prosecutor's Office of the Federal District and Territories) is seeking collective moral damages from both parties in an amount not less than R$ 120 million, in addition to compensation for individual material and moral damages.
Payment structure
According to the documents, Blaze paid the influencer an initial amount upon signing the contract, followed by fixed monthly installments over 18 months, starting in July 2024. The payments were distributed among three recipients: the Talismã agency, owned by Virginia; an individual company belonging to the influencer; and Viral Nation, an agency based in Barbados with a subsidiary in Brazil.
Viral Nation charged a 15% brokerage fee on the contract. Fábio Marcondes Gonçalves, the director responsible for the contract, states that the agency's role was limited to brokering advertising contracts between Blaze and influencers. According to the documents, the company also coordinated advertising deliverables and prepared performance reports, such as volume of views, engagement, and likes.
Virginia's lawyers deny that she received commissions based on bettors' losses, a mechanism known as the "misfortune tax" during the Betting CPI (Parliamentary Commission of Inquiry). The defense claims that an addendum received by the influencer referred to promotional actions during the FIFA World Cup, unrelated to the platform's performance.
In a statement, Foggo Entertainment, responsible for the Blaze brand, affirms that the payments were made directly to the Brazilian companies indicated in the contract, with the issuance of invoices and in compliance with current tax legislation. Virginia's press office confirms that all transfers occurred in Brazil, also with issued invoices.
Virginia requested that the contracts, addendums, videos, and transcripts related to the case be kept confidential, alleging that the documents contain commercial, financial, and personal information. This request is part of her response to the MPDFT's (Federal District Public Prosecutor's Office) lawsuit.
Hidden owners and financial transactions
Blaze was founded by Dutchman Nick van Gorsel and American Nicholas Beugg. Their identities were revealed by a data leak from the Curaçao Gaming Authority, claimed by Berlin-based hacker Lilith Wittmann. Until then, the company maintained that it operated with a decentralized model, without reference shareholders. Operations are based in Malta; prior to Brazilian regulation, betting licenses were issued by the Curaçao government through the local company Prolific Trade NV.
The documents indicate that the platform's international payments were processed by the Cypriot financial institution Horangi Trading. The investigation ruled out the theory that the Brazilian Erick Loth Teixeira, responsible for registering the domain blaze.com.br, was the owner of the platform.
The company's balance sheet in Brazil indicates that advertising and loyalty programs are its main costs. Blaze spent R$ 89 million on bonuses, R$ 388 million on loyalty programs distributed through newsletters and short text messages to registered players, and R$ 330 million on external advertising, including contracts with influencers and placement in traditional media.
The platform's gross revenue in the country reached R$ 1,9 billion between January and November 2025, generated from player deposits totaling R$ 11 billion. In the court documents, the company reported gross revenue of approximately R$ 1,4 billion after deducting bonuses offered, a value that would serve as a reference in any potential calculation of fines. The profit margin was 33%, resulting in R$ 361 million for the period. Of this total, R$ 350 million was remitted as dividends to its headquarters abroad.
Virginia Fonseca requests confidentiality of documents with Blaze.
Ancelmo Gois' column in Globo Online reveals that Virginia Fonseca wishes to keep confidential the contracts, addendums, videos, and transcripts that may be submitted to the court in the case where she is accused of abusive advertising practices, misleading advertising, and inducing followers to gamble in partnership with the Blaze platform. This request is part of her response to the lawsuit filed by the Public Prosecutor's Office of the Federal District. Virginia argues that the documents cannot be disclosed because they contain commercial, financial, and personal information.
