Zitro's CONCEPT line of cases makes its grand debut at G2E Las Vegas 2024.
Zitro, a global leader in the gaming industry, showcased its latest innovations in gaming for land-based and digital casinos at the Global Gaming Expo (G2E) in Las Vegas, held October 7-10 at the Venetian Expo. Zitro's participation in the show was a resounding success, highlighted by the world premiere of its new CONCEPT cabinet line and expanded game portfolio, which is also fully compatible with the GLARE cabinet family.
“Our team’s focus last year was to create a product line that appeals to a diverse player base and supports our entire cabinet lineup,” said Derik Mooberry, CEO of Zitro USA. “Attendees witnessed firsthand the portability of our game content, allowing operators to experience our games across both of our cabinet lines, providing them with maximum flexibility and protecting their investment.”
Zitro's booth delighted attendees eager to experience the company's latest innovations; the highly anticipated CONCEPT cabinet line includes Concept Prime, Concept Prime-J, and Concept Deluxe.
Its main innovation lies in its Magic Lighting, which elevates the gaming experience with a spectacular light show. Designed to captivate without interfering with gameplay, it enhances the gaming experience and attracts new players. It offers synchronized light shows that vary and intensify based on the player's achievements, with distinct visual effects for different levels of victories. For example, the MEGA animation differs noticeably from the SUPER animation, with each victory culminating in increasingly spectacular light displays, further enhancing the overall player experience.
The CONCEPT case line brings next-level features to all form factors. Each case boasts an ultra-thin, versatile, and elegant design that supports various configurations, maximizing space without requiring extra signage or wedges. Equipped with cutting-edge graphics and a powerful surround sound system, these cases ensure immersive gameplay and exceptional audio quality. What truly sets the CONCEPT line apart is its “augmented gameplay,” where every feature – from the XXL deck to the topper – seamlessly synchronizes with key gameplay moments.
The XXL deck is the largest in the industry, offering players significantly more space for enhanced comfort and convenience, and providing ergonomic support for extended gaming sessions. Designed with comfort and functionality in mind, these cabinets ensure players can enjoy longer gaming sessions without discomfort, while operators benefit from easy accessibility. The CONCEPT line embodies the company's campaign slogan: “BRIGHTER. BOLDER (Reuters) BETTER.”
All form factors feature a high-resolution 4K display with up to 10.680 lumens. The Concept Prime is distinguished by its 55-inch screen. Meanwhile, the Concept Prime-J boasts a 55” J screen and a 27” topper. The Concept Deluxe stands out with its 3 to 32-inch screens, each offering a distinct and immersive visual experience.
The spotlight also shone on Zitro's new game releases in its CONCEPT and GLARE cabinet lines. Among the standout titles were Legendary Sword, a multi-game debuting in G2E on the Concept Prime-J, and Triple Charm Journey, an oriental-themed multi-game showcased on the Allure Glare cabinet. Another eagerly anticipated multi-game was Wonder Dream on the Concept Prime cabinet.
Zitro's commitment to providing diverse gaming options was evident in its extensive game portfolio, which included new titles such as Lucky Vault and Jerry's Link in the Concept Deluxe cabinet, Pearl's Paradise on the Altius Glare and Cash Totems, Fairyland Quest, featured in the Concept Prime cabinet. Other notable games included King Fu Frog on the Illusion Glare and Merging Pots, also in the Concept Prime, among many other titles.
Zitro Digital, the company's online division, also showcased its range of digital bingo and video games, complemented by engaging player engagement tools. The launch of the new Fu Frog series, featuring 4 exclusive game titles, has been successful in land-based markets worldwide and has been ported by Zitro to digital distribution channels.
Derik Mooberry, CEO of Zitro USA, shared: “The US has been a remarkable growth story for Zitro. We tripled our casino footprint in less than two years, expanding to over 100 casinos. Our strategic focus on the tribal market has proven successful, and we are now poised to make significant inroads into the commercial market.”
Derik added: “Our new and prominent booth location on Fremont Street reflects our growing presence in the US market. We unveiled a range of innovative products, including our new CONCEPT locker line, which offers exceptional gaming experiences. Furthermore, our product portfolio, with its wide variety of content and banking configurations, made a strong impression on customers and industry colleagues. Our success in the US is further proof of our dedication to delivering exceptional products and services, and we look forward to celebrating this new chapter for Zitro.”
Zitro founder Johnny Ortiz commented: “We are proud to have showcased our largest and most diverse product range ever at this year’s G2E. This achievement is the result of our ongoing commitment to innovation and the exceptional work of our growing teams across our technology campuses in Barcelona and Bangalore. We are optimistic about the future and look forward to continued growth and success.”
Zitro's participation in G2E Las Vegas 2024 once again solidified its position as an innovative leader in the gaming industry, paving the way for continued growth and success in the years to come.
