SBC Summit Americas: Understanding the forces shaping casino and support markets in Latin America.
Latin America represents one of the most attractive and complex casino markets in the world, combining explosive player demand, mobile interaction, and very different regulatory frameworks across countries.
On June 11, 2026, the Fifth Scenario of the SBC Summit Americas will be the focus of the Sports Betting and Casinos in Latin America session, bringing together operators, suppliers, regulators, and technology leaders to analyze how companies can succeed in this fragmented and rapidly evolving landscape. Panels will concentrate on practical approaches to product design, technology implementation, and market strategy that reflect the realities of operations in Latin America.
Delegates will discuss how AI is shaping the user experience, what drives the success of gaming in mobile markets, and how regulation is advancing across the continent. The forum will also host discussions on how lottery operators can create modern, player-focused experiences that drive interaction.
Rasmus Sojmark, CEO and founder of SBC, stated: “As more Latin American countries adopt a regulated betting market, success depends on understanding the demands of local players, creating product catalogs designed for mobile devices, and applying technology in a way that improves trust, security, and long-term interaction.”
"This session examines how operators and suppliers can innovate to create excellent experiences for players and develop businesses that work for the diverse markets of Latin America," he added.
The panel "The Rise of Betting in Latin America: Technology and User Experience" will open the session, which will examine how technology is improving the player experience for customers across Latin America. Speakers will detail how operators are applying AI and machine learning to understand bettor behavior, identify expansion opportunities, and collaborate with suppliers to develop products that meet the needs of a mobile-first audience.
Furthermore, the panel "The Future of Sports Betting in Latin America" will examine the region's explosive growth in recent years, exploring how regulation, mobile technology, and increasing investment are creating new opportunities for operators. The panel will also analyze the strongest commercial opportunities in the region and how operators can position themselves to capture the growing demand from players.
Later, in Mobile Design: Games Designed to Be on the Go, we will examine why mobile optimization is crucial for performance in Latin America and how vendors are improving playability to meet the expectations of customers who use only portable devices.
In " Multiplatform and Multichannel Innovation: The Future of National Lotteries in South America ," we will analyze how lotteries are modernizing their platforms to allow players to participate in draws via mobile devices, online, and in physical stores. Speakers will explain how companies can create engaging user experiences by adding instant games to lottery products to make the offering varied and entertaining.
Among the expert speakers confirmed to participate in the session are: Marcos Bonetti (Co-founder and CMO, Appuesta), Ximena Martinez (Marketing Director, WPlay), Emilia Perez (LATAM Marketing Director, Rush Street Interactive), Andrea Rossi (Commercial Director, Betsson Group) and Pablo Viana Ruiz de Aguirre (Head of Latam, RETAbet).
The Sports Betting and Casino session in Latin America is one of the variations dedicated to exploring the region's market. Other useful sessions for delegates include Payments and Technology , Regulation and Compliance , Leaders , and Player Protection.
SBC Summit Americas Entry Reservation:
VIP Early Bird Pass : Our VIP Passes are available for just $400 (an additional $300) for a limited time with our Early Bird Pass. You'll have access to the full conference agenda, the exhibit floor, and evening networking events, plus complimentary food at our Food Festival.
Expo Pass+ : Our Expo Pass+ gives you access to all conference sessions and the exhibition floor for just $95. Note: Does not include complimentary food or access to our networking events.
Solo Expo Pass : Our FREE entry gives you solo access to the exhibition floor, but it's the perfect option for equipment with a limited budget who want to learn more about the industry.
Operators and affiliates can obtain a complimentary VIP pass, granting the operator full access to all conference sessions, the exhibition hall, and our exclusive evening networking events.
