Liderança Capitalização launches a phygital model for marketing Tele Sena.

Liderança Capitalização, a company belonging to the Silvio Santos Group, has just announced an evolution in the sales model of Tele Sena, one of the most traditional brands in the Brazilian capitalization bond market.

The initiative adopts a phygital model , which integrates physical offerings with the convenience of digital, making the shopping journey faster, simpler, and more autonomous. With the new system, the consumer can start the purchase at the physical point of sale and complete the acquisition through a QR Code available on-site.

The phygital model reinforces the brand's hybrid strategy, in which the physical channel remains essential, ensuring proximity to the customer, a human approach, and encouraging purchases, while the digital channel finalizes the acquisition in an agile, simple, and secure way. The experience is fluid and intuitive, eliminating barriers and making the purchasing process quick and comfortable.

According to Renato Terzi, CEO of Liderança Capitalização, the new model combines the best of the physical experience with the practicality of using digital channels. “The point of sale remains central, with the sales representative encouraging the purchase, while the QR Code offers the customer autonomy and speed to complete the purchase of their Tele Sena. It's a solution that strengthens the point of sale with a fluid purchase journey, guaranteeing a simple and secure experience for the consumer,” he states.

With this initiative, Liderança Capitalização reinforces Tele Sena's commitment to connecting tradition and the future, bringing customers closer to the brand in a modern and practical way, while simplifying and strengthening the commercial performance of partners at points of sale, expanding the brand's reach in the Brazilian capitalization bond market.

About Liderança Capitalização S/A.

Liderança Capitalização celebrated its 80th anniversary in 2025, consolidating its position as one of the leading companies in the sector in Brazil. Part of the Silvio Santos Group and administrator of Tele Sena, the company is beginning a new cycle of growth, focusing on modernizing its management and expanding partnerships. With a renewed team of executives brought in from the market, the company reinforces its commitment to innovation and sustainability. The goal is to expand its portfolio, integrating new capitalization modalities and financial products, maintaining its tradition of trust and connecting with new generations.