is the new master sponsor of São Paulo FC for the next three and a half years

English Edition I 09.07.21

Por: Magno José

Compartilhe: é o novo patrocinador máster do São Paulo para os próximos três anos e meio

During an event held at Morumbi this Friday (9), São Paulo made a big announcement by disclosing its new master sponsor, which will have a contract with the club until the end of 2024. The brand, which will now print the uniforms of the Tricolor Paulista, is the website, one of the largest in the sports betting segment in the world and which, in recent years, has been investing more and more in the Brazilian market. The debut of the new sponsor on the shirt will happen in the match against Bahia, this Saturday (10), for the 11th round of the Brazilian Championship.

In addition to stamping its brand on the front of São Paulo’s uniform, will also appear prominently on the back of the shirt, slightly above the athlete’s number. Other properties acquired by the brand range from the creation of marketing content on digital platforms, activations in a Morumbi Stadium box and generation of opportunities in the website’s platform markets at events related to São Paulo, in addition to stamping the brand also in the basketball team and on the shoulder blade and back of the women’s soccer team.

São Paulo’s executive director of marketing, Eduardo Toni, expressed his satisfaction with the agreement. “It is with great joy that São Paulo Futebol Clube starts this journey with, a company with expertise in the international soccer market. This agreement symbolizes our tireless work since the beginning of this administration to enhance our brand. Even with the distrust of a few people about the paths of an irreversible professionalization, we were aware of the weight and tradition of our history. May it be another victory in this trajectory”, stated the director.

During this Friday’s press conference, former player and five-time world champion Denilson, appeared as a spokesman for, exercising his role as brand ambassador, something he has been doing since 2018. São Paulo’s idol also confessed his excitement for the new project. “For my part, I can say that the expectation is the best possible. I’ve been with for 3 years and I know their seriousness and competence to deal with what lies ahead. For me, it will be an honor to make this bridge and play together with the fans that I always liked and that always welcomed me. Helping to bring to Tricolor the biggest sponsorship deal in the club’s history, with a company that I trust – and I’ve been with it all this time – is rewarding. I can guarantee that a lot of cool things are coming out there”, he revealed., by the way, is no longer a novelty on the national soccer scene. In addition to the collaboration with Denilson – who even became the brand’s poster boy – the site has also been one of Flamengo’s sponsors since 2019, adding numerous co-production projects by both parties. In addition, the company has always sought to approach the Brazilian market with several activations on its website to promote this journey. And the sponsorship of São Paulo will help to establish its bases of operation in the country even more.

Justin Le Brocque, head of marketing at, explains that this ad should open a new page in the brand’s history not only in Brazil, but also in its global expansion. “São Paulo is one of few teams in Brazilian soccer that you don’t need to contextualize when you talk about it, no matter where you are. Creating a partnership with an institution of this size and representativeness means a big step for towards our goal of always providing the best for our customers, especially in Brazil. We are sure that both sides will gain a lot from this exchange of experiences and I am also convinced that the São Paulo fans will come “to play together” with us”.

Known for being the biggest cryptocurrency betting website in the world, is also present on CS:GO through the naming rights of Imperial Sportsbet. Globally, it’s also on the shirt of Southampton, in addition to being a betting partner of Arsenal, both teams from traditional English soccer. é o novo patrocinador máster do São Paulo para os próximos três anos e meio 1

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